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Channel: creative director – Chris does Content – London based copywriter and content marketer
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The 99kg challenge

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Ready for a fast journey using the contents of a backpack? Call Chris does Content.Having just got rid of 80% of my library, I’ve set myself a new challenge: by the end of the year, everything I own will weigh less than 99 kilograms in total.

Why? Because it’s refreshing. I’ve always been a minimalist, but home ownership and relative affluence lead to surprising volumes of clutter in your life, and I’m no exception – most people would be happy all their possessions fitted into a 25 sq ft cupboard, but for me that’s a crushing gravitational pull that anchors me in one place and puts a brake on opportunities. Never have anything in your life you couldn’t walk away from in ten minutes.

Even with that attitude, it’s not going to be easy. I own a couple of big items: bikes, a heavy punchbag. So the challenge is going to include big decisions: one of the bikes is a classic XTR’d Orange Clockwork from 1991, a 10kg chunk right there, and I’d be loath to part with it despite riding it perhaps once a year. But that’s the point. When your possessions own you, it’s time to get rid of them. Simplify, simplify.

IMG_2156Of course, technology makes it easier. CDs, DVDs, books, magazines are now all weightless, spread across hard disks and Kindles. And my laptop itself weighs in at barely a kilo. So all the lumpy stuff that grows on bookshelves is easy to part with; just rip and organise. While clothes are easy, too: a couple of suits and shirts for smart, a dozen identical black T shirts and half as many 501s for everyday. The shoe rack needs culling, but at 15 pairs I’m hardly Imelda Marcos. Not quite the Jack Reacher lifestyle, buying $20 of clothes every few days and discarding them rather than laundering, but they’ll fit in a single bag.

And there are caveats: I’m not going to include furniture, or kitchen appliances, or my car, or the house itself. (After all, those things can be sold or rented out with ease, providing assets and cashflow without the burden of occupancy.) So 99 kaygees looks like a doable, if slightly stretched, goal.

But ultimately, this isn’t about weight or possessions or lifestyle; it’s about simplicity. When you own less, you worry less about what could happen to it. The stuff you do keep gets used and worn out without getting precious about it. Living in a house without valuables means you need less insurance. Worry less about crime. Spend less time cleaning. Enjoy small spaces more, because the clutter’s gone. Not to mention the savings you make when you move house, or refresh your wardrobe. You’re automatically spending less, because you’re using the few things you own to their theoretical limit.

The 99kg challenge is the essence of Zen: a few good things, central to life and appreciated fully.

And after that? Maybe a 9kg challenge…


Filed under: Chris does Content, chris worth, chrisworth.com, civil society Tagged: 99kg, chris worth, content creator, content marketing, copywriter, copywriting london, creative director, london copywriter

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